Video Sitemaps Videos are playing a bigger role than ever in search engines and social media sites. They tend to be a  more engageing experience for site visitors and much more useful than articles and how-tos. Getting Google to recognize and organize your videos is key to any site SEO strategy. Video sitemaps help make [...]

Let’s get one thing straight…Google is filled largely with engineering dorks.  Recently I saw this video by Google as they try really hard to make dorky things look pretty cool. At the end of the day- they are really a funny sort. Watch through the video and let me know the dorkiest and most socially [...]

Traditional (Hard) 404 Errors Simply put, 404 errors are ‘Not Found‘ error message. It is the standard HTTP response code, indicating that communication was made with the server but the page could not be found.  A 404 error often occurs when a page has been moved or deleted. Such errors are very common on websites- [...]

Frame Kryptonite What are Frames? HTML Frames define one particular window or frame within a frameset. The <frame> tag allow the site creators to add documents or an independent window inside an normal site page. Difference between Frames and iFrames? iFrames are simply Inline Frames, and all the formatting is contained within the iFrame tag. [...]

JavaScript Kryptonite What is JavaScript? Used to create dynamic, interactive user experiences on websites, JavaScript is a programming language that runs on the site visitors computer, meaning it’s client side computing.  Support for JavaScript is built right into modern web browsers, as long as the visitor has JavaScript enabled. Are JavScript and Java the same? [...]

What Makes for SEO Kryptonite? Any type of site code technology that is difficult for Google to read may be considered SEO Kryptonite.  Google is getting better at reading all kinds of sloppy code and file types, but as an SEO it’s always better to take a more straight forward approach when creating websites or [...]

Custom Google Search Commands Want to bend Google’s search results to your evil, maniacal ends? Or…just for some good SEO research? Either way, Google offers several helpful custom query options allowing searchers to tailor the results to their needs. I utilize several of these every single day, for competitive analysis, link building and when I’m [...]

Site Navigation Approaches When it comes to site navigation, there are lots of good, bad and ugly ways to help users and search engines find their way around your site. I’d like to show two bad approaches, with examples, and the optimal technique. I’m going to go in reverse order here in showing examples of [...]

Less than a week ago, I summarized a rumor going around the tech industry that Facebook and Google were courting Skype. Like Jack and Sawyer going after Kate. Well, as is too often the case, Benjamin Linus has outsmarted them both, and Microsoft has come in with $8.5 Billion to purchase the company. Sooooo, as [...]

SEOs know that viewing the page source of a particular web page is an essential first step to analyzing how much and what kind of SEO strategy may be needed for a site. A lot can be seen in just a few minutes by taking a look under the hood and viewing some of the [...]