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Pipes vs. Dashes on Google

September 18, 2009 - 10:47 am by toddjensen

Matt Cutts from Google explains how they treat pipes (|) and dashes(-) and there use in meta titles.

Essentially, he says it makes no difference to their engine, which you use in your meta title. For example if your title looks like this (on SEOmoz):

SEO Blog | SEOmoz Blog Featuring Search Engine Marketing & Tips

OR…

SEO Blog- SEOmoz Blog Featuring Search Engine Marketing & Tips

Makes no difference to Google. However, one may want to consider the aesthetics and watch the click-through-rate. We like using the pipe |, just because we think it looks really professional. It’s nice to hear directly from Google that they handle each really well.

About the Author

toddjensen
toddjensen

Todd started in his online marketing career while working at eBay for over 6 years. He has a passion for high quality content driving SEO results. A training and learning development background compliment his SEO expertise nicely, as he works hard to obtain links for his clients by creating content that offers valuable information and increases the equity and long term success of a website.

3 Comments

  1. Posted on February 11, 2011 at 6:04 am by Tania Garrean

    Great Blog. Very usefull.Is there a rss feed to keep up with your blog.. Thank you!

  2. Posted on February 11, 2011 at 2:03 pm by Floyd Weddell

    Great Blog. Very usefull.I will be back soon to keep track of your blog. See you soon, Thank you

  3. Posted on February 23, 2011 at 7:36 pm by rogerbailey

    http://www.gravitateonline.com/feed

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