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High ROI Case Study Online Sales of Women and Children Clothing

The Challenge

Improve online sales. Heavy competition in search engines for a niche group of products, with the site getting no exposure on the Google, MSN or yahoo. An old, out of date website, built on a clunky infrastructure. Sales where averaging less than $100 per month and had to drastically improve.

The Plan
  • Designing and building a new, easier to use website, that reflected the spirit of the company: fun but professional
  • Implement a new back-end infrastrucutre that would make life easier for the seller and more enjoyable for customers
  • Drive traffic and sales through high placement in Google, Yahoo and MSN
The Results
  • Top 5 results for over 30 of the clients desired keyword phrases in Google, MSN (Bing) and Yahoo
  • Increased sales up from less than $100 per month at the end of 2008, to over $6,000 per month in 2009, and averaging $20,000 per month in 2010

High ROI Sales

High ROI Sales