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Medium ROI Case Study Online Sales of Electronics Accessories

The Challenge

Online sales were anemic, with the seller missing out on a great market and opportunity. Traffic was low on the site, images of products were poor and the checkout process was clumsy and time consuming, greatly increasing the bounce rate, showing that customers were not having a good shopping experience.

The Plan
  • Designing and developing a user friendly eCommerce website, improving the chekhout process and product images to improve conversion rates
  • Improve eCommerce infrastructure to become search engine friendly and include an easy to use content management system allowing for adding of industry content expanding client’s online footprint
  • Increase traffic and sales by improving search engine rankings driving those searching for electronic accessories to the client’s site
The Results
  • Top 3 results for over 15 of the phrases pursued on Google, MSN (Bing) and Yahoo
  • Online sales raised year-over-year from just over $150 to well over $11,000 per month, peaking at over $20,000
  • Conversion rate on the site doubled over 6 months, while the bounce rate dropped by 65% driving sales to an all time high

Medium ROI Graph

Medium ROI Sales