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Low ROI Case Study Online Sales of Western Clothing

The Challenge

Online sales were almost non-existent. Orders came in only once every 2 weeks, making their online presence a net expense. The site design did not reflect the company or their retail stores. Incredible frustration about past online failures made the client hesitant to adopt an aggressive marketing approach.

The Plan
  • Redesigning the website with an intuitive checkout system
  • Adding hundreds of additional products to the site, requiring new images and descriptions
  • An aggressive search engine strategy, complete with content creation, link building and on-page changes
The Results
  • Top 3 rankings for over 15 targeted phrases, increasing traffic month-over-month
  • Sales increased from $150 to almost $3,000 each month, making the site profitable for the first time in over 5 years
  • Sales continue to steadily increase each month

Low ROI Graph

Low ROI Sales