Search Engine Optimization is not rocket science, but it’s not tinker toys either. It takes a lot of hard work, an ever evolving knowledge of ranking factors, and experience. Gravitate Online offers all this for clients who don’t have the bandwidth or time to do it themselves. However, if you’re willing to offer some ‘sweat equity’ into your site, you can do many of the tasks required. You just need some know how and a lot of spare time. We offer the know how, you provide effort and time. We’ll cover the following topics in detail:

Site Analysis: Measure twice and cut once- that’s the mantra when starting an SEO campaign. Several hours of intense analysis should be conducted before one link is obtained, or one meta title changed. Thorough research on keywords and competition will allow you to establish accurate benchmarks and realistic goals.

On-Page Optimization: Google wants to see a site that is easy to read, index and rank. Doing this requires editing the meta data, building a logical site architecture, doctoring the URL’s, including intuitive navigation menus, with a robust CMS system built on a solid foundation of clean and standard compliant code.

Quality Content: Give Google what it wants–useful and rich content–and they will give you what you want: rankings and exposure. Pumping the internet with low quality, keyword stuffed fodder won’t create long term results. Instead, quality articles and premium videos, infographics and tutorials will beef up your site, giving Google a reason to promote you with first page rankings.

Link Building: How does Google know if your content and company is reputable? By measuring the quality and quantity of links pointing to it. Create valuable content and distribute it throughout the internet and you will earn these links. Put these efforts on steroids by following our ’10 Rules for Quality Link Building’ and taking a consistent slice of our ’9 Levels of Link Building’.

Social Presence and SEO: Social means more to SEO than ever. Not only does a large social footprint make it easy for customers to interact with you, but Google also measures how often you are talked about on the various social sites. So show up where your customers are, and participate in the conversation.

SEO Glossary of Terms: Over the past 10+ years of Search Engine Optimization a large vernacular has evolved- creating an entire language of technical jargon, acronyms and slang. A glossary of compiled definitions can be a useful resource while studying or reviewing SEO strategy.