After content, link building is the most important, and difficult part about SEO. Search engines love when your site is loaded with high quality content, tutorials, videos, PDF’s, how-to’s, interactive flash elements and more. However, how does Google know if your content is valuable or respected within the industry? They count the number of other sites that are voting for your content, and in this game, the most popular wins the highest rankings. How does Google count the votes? Simply by tracking the number and quality of links that are pointing to your site, or content.

If you’ve produced a video tutorial on taking care of your cowboy boots, Google will see how many other people have linked to your video. The higher the number of links, and the higher quality the source, the more respected your content. Google then rewards your page with higher rankings.

We’ll cover the following topics, that detail some of the ‘how to’s’ of link building:

10 Rules for Quality Link Building: Follow these 10 principles, and you will be sure to pursue links that will actually help you rank high in search engines. Don’t approach link building willy-nilly,  unless you want to waist a lot of time and energy. Instead, obtain links that will actually impact your traffic and site authority.

9 Levels of Link Building: Consistently obtaining links from each of our 9 levels will show Google natural, diverse and legitimate votes of confidence from others on the internet- and Google will reward you with premium placement on search result pages.