Search engines don’t want to work too hard. They may consists of algorithmic robots, but still, they are not going to bend over backwards to read your site and content. Your site to be built on a structure they can easily read and index. That means the code on your site must be clean, assessable and functioning correctly.  Gravitate Online gives them what they want by cleaning up your code and making needed site structure repairs. If it’s hopelessly messy, we may recommend building a new site, on a foundation optimized for search engines. We will do what is needed to drive eyeballs and business to your site.

Also, when these robots send their customers to your site, they want them to have a good user experience. Meaning, the site has to load quickly, links need to work, navigation must be intuitive and the general flow and usability of the site have to be adapted with the customer in mind. Search engines see your site layout and can analyze many customer experience factors. The better these are optimized, the better your rank- and hey, your customers will love it also. Customers are happy, the robots are happy. When those two are happy, your online business is about to get exciting!

How do we do this? Let’s talk some specifics:

Meta Data Optimization: The Title Tag and Description Tag will give search engines a great feel for what your site is about- allowing them to index and rank you correctly.

Navigation Optimization: Intuitive menu navigation, breadcrumbs, sitemaps and keyword links allow users to easily move around your site.Guess what? Google likes it as well!

URL Optimization: Structure your URL’s so that search engines know what keywords are important. Get rid of the special characters and gibberish and Google will love you.

Site Structure Optimization: A logical hierarchical file structure makes for a layout that makes for easy in-sight navigation and search engine indexing.

Standards Compliant Code: Broken links and poor code will make your site look amateurish and perform poorly. Google doesn’t like to rank sites with these characteristics- it makes them look bad.

Graphic Optimization: Google is smart, but not smart enough to know what your pictures are about. Help them out by optimizing the code, so they know what your image is about.

Site Blog (CMS): Search engines love content- the easiest way to launch it is with a quality content management system- such as a blog.

Avoiding Spam Penalties: Try and cheat the system, and you’re playing a dangerous game- avoid doing so with our help.