Standards Compliant Code
Writing clean, concise code helps search engines find your site and index it more easily. The World Wide Web Consortium (W3C) is an international community of developers and members that aim to make the internet better through the application of consistent and high quality code.

Gravitate Online creates HTML 4.01, XHTML 1.0 and CSS code that is W3C standards compliant. We follow industry standards for each page, making them run more efficiently and consistently between browsers. Basically, compliant code helps create a better user experience for visitors and search engines alike. When creating a new site, or inheriting one at the beginning of an SEO campaign, we work to make the code on each as optimal as possible, following W3C standards is one of the best ways to do that.

Broken Link Testing
Linkrot is the process of a website links slowly pointing to pages that are no longer available. It’s very common as a site gets older, and especially as it grows in size and complexity. The internet is always evolving, pages are changing, being dropped or updated, and linkrot is bound to happen if not manages.

It’s a fast way to lose customers, as it makes your site look unprofessional and out of date. Search engines don’t like it either and they will devalue your site if they crawl your links and find the dreaded ’404 Error Not Found’ page.

Gravitate Online will consistently test your entire site for broken links and either repair them or eliminate the link. We utilize software to comb through each page and notify us when links are broken. We will also manually check for links that go to faulty external links, or sites that are out of date themselves. Cleaning up your links doesn’t have to be difficult and time consuming, it just has to be done on a regular basis.