Social marketing now impacts your business in two critical ways. First, it enables you to engage with your current and potential customers better than ever. Blasting promotions and updates over Twitter is an easy way to distribute information and promos to your social followers. A Facebook presence that is active and interesting is a great way to engage with those interested with your products or services. It allows you to gain feedback and help others become more invested in what you have to offer. If you give them something of value, they will come back time and again and share your information with their other Facebook friends. Youtube will host any of your promotional or educational videos for free, giving potential customers a chance to really get to know you and learn from your expertise.

The second way a solid social strategy will help your company is the fact that the more lively the discussion about your company in online social circles, the higher your site will actually rank in Google. Recently, Google admitted that they take into account social factors when ranking sites. Links, likes and chatter coming from Twitter and Facebook will actually help Google determine the relevancy and legitimacy of your company and website. It adds a more human like factor into their rankings, as they can see what people are sharing and linking to with their friends- as these sites are more likely to be authentic sites with quality content and practices that deserve to be rated higher.

Soon, we will launch a full course- describing how we go about building and utilizing a strong social footprint that will improve your business in general, as well as directly impact your bottom line. Stay tuned…