Why Content? Words Matter.

If your site doesn’t add value, in and of itself, it is no more than a billboard. Google already has billboards, they are called PPC ads. What Google really wants are sites that add value to their users. Information. Education. Industry specific knowledge that helps people solve problems. Sites that contain this type of information are the ones that show up organically in search results. So, why does high quality content matter? If you want Google to reward your site, then it must contain high quality content that engages and enlightens visitors.

How does Google know that your content is great? Primarily, they will gauge the number and quality of inbound links that are pointing to the content from other relevant sites. These are often called votes, the more votes you have and the higher quality these links are from related the better the content is the eyes of search engines. Gravitate Online knows how to create content that will garnish these quality inbound links to your site. Your site gains more links, better rankings from Google, more traffic and sales. Additionally, the content is so valuable that your visitors will love it and share it with those they know, spreading your content even further.

Premium Content for SEO

The best way to gain great inbound links to your site, and hence, Google exposure, it to feed the beast. Give Google what it wants. What does Google want? High quality content! Gravitate Online maps out and creates this premium content in various forms, these include:

Education/Resource Center
Make your site a valuable industry resource with a robust Education Center, where customers, vendors and anyone interested in your industry can come to learn the ins and outs, technical specs, and how-to’s that pertain to your niche. A central reservoir of information, such as an education center, reference library that websites in the industry can easily link to and use as a learning resource. Most of our websites will include a central location where we can create and distribute valuable content that gives your site a robust foundation of content related to your industry. Google loves it and with links pointing to it, will reward it with higher rankings and visibility. So, not only are we increasing the number of quality links coming into your site (improving your rankings) but we are increasing the equity and value of your site in general- making for a better user experience for customers and visitors. The added value will make your site rank well in Google now and in the future- as you are offering Google exactly what it wants- high quality content created with users in mind. All this equals long term success and rankings, with no short-cuts or spammy techniques that will put your site at risk.

Check out a few Education Center examples:

Infographics and Embeddable Content
A great way to get natural and organic links is through the creation and distribution of helpful and educational infographics. Visual depictions of concepts that are viral and helpful to people within your industry. The internet is loaded with content (take a look at Wikipedia) what it’s still lacking is all that boring and technical information put in a format that is consumable and sharable. Infographics make it easy to understand complex principles and work as nice industry cheat sheets. Their viral nature make them perfect link bait, making our job to obtain relevant, high quality links to your site much more effective and efficient.  Not only will we design the creative concepts for the infographics, but we’ll develop the final graphic and distribute it throughout your industry- improving on it’s natural link ability, while we drive links ourselves by looking for locations online where the information will benefit people looking for such information. Blogs, forums and social sites are prime targets for this distribution. We’ll handle all of it for you, from inception to final link acquisition.

Check out a few infographic examples:

Interactive Flash
Some of the best premium content for gaining links and adding value and stickiness to your site comes in the form of interactive pieces that engage your audience and make them want to share with their friends on Facebook, or link to it from their blog. Gravitate Online conceives and creates state of the art interactive flash elements. With our award winning designers and talented Flash Animators, nothing is out of reach. We will help you create the needed balance between the link juice we can generate from a quality flash piece and the needed investment of time and energy- giving you the most bang for your buck. After all, we’re not just trying to create cool things, we need it to help drive links, visitors and sales, to improve your bottom line. Before creating an engaging interactive activity, we will analyze the impact it may have and determine if it’s worth the work. If it is, we can produce it quickly and efficiently, if it’s not then we can consider other less time-consuming premium content pieces.

PDF Printouts
One of the best ways to make your content viral is to include a PDF printable version available on your site on Facebook page. People often email these to friends, link to it, or pass it around their social space. Combining these with an HTML version on your site, really adds credibility and portability to your content. Also, PDF’s show up all the time in search results, and with the right branding, a good PDF can do a lot for your company reputation as it gains traction and views. Google is now reading PDF’s better than ever, making it a nice compliment to any premium content strategy. Although it may not be a good stand alone technique, when combined with other content it can make for a really nice complimentary element. As social factors increase in importance for search engine rankings, getting chatter about a quality PDF on your social site is becoming an important tool for search ranking improvement.

Engaging Videos

Considering videos to spice up your online presence and to obtain new customers? Here’s some helpful food for thought:

More Visibility in Search
Video increases the chance of first page Google results by 53x. (Forrester, January 2010)

Customers Stay on Site Longer
Retail site visitors who view video content stay two minutes longer on average and are 64% more likely to purchase that other visitors. (Comscore, Aug. 2010)

Product Videos Sell
Visitors who view product videos are 85% more likely to buy than visitors who don’t. (Internet Retailer, April 2010)

Customers Patron Local Stores
26% of video viewers visit the local store. 21% of video viewers make a purchase. (BIA/Kelsey User View Study, Feb. 2010)

Google loves engaging content, such as instructional video. Gravitate Online will design and create videos that will beef up your site and social locations, especially YouTube. Our team of videographers can show up on location and quickly shoot the necessary material. Then we’ll edit the video and give it a real professional feel. Once the video looks great, we’ll then distribute it throughout the internet’s top video sites, such as YouTube, Daily Motion, Vimeo, Blip.tv, Veoh and MetaCafe. Then, we’ll update your social sites with the video.

Most companies would stop here, but we’ll then spend up to 10 hours spreading the video in industry blogs and forums, where your potential customers are hanging out. We look for relevant conversations and participate by linking to the helpful video- spreading your expertise and site content deep inside your industry.

Copywriting

Words are incredibly important, and online they are the primary way of communicating with your customers. Gravitate Online has a staff of gifted and hardworking copywriters who create custom content for you website, press release, online catalog, case studies and more. If you want future customers to really understand your message, call you or order online- then write the words that will compel them to do so, Gravitate Online copywriting services will help.

Catalog Copywriting
Writing copy for an online catalog is much different than a print catalog, and you need copywriters that understand this difference. When someone visits your catalog online, they came by choice, and guess what…they are just seconds away from making another choice, the choice to leave your site. You have a few precious moments to capture their attention and persuade them to stay and purchase your items. To capture them, your writing has to be concise and to the point, it must quickly clarify specifics about the product, and answer their burning questions. Also, you want to speak to the customer in terms that they can understand, and show them that they can trust your company and purchase from you, knowing they will be happy with the experience and product. Gravitate Online copywriters will do this for you.

Press Releases
One of the best way to get media attention is to distribute press releases to media sources. In order to do this, you must have a compelling and professional release.  Gravitate Online’s copywriters create and distribute press releases that will capture the imagination and interest of media outlets, getting additional stories and articles written about your company, services and/or products.

PPC Copywriting
CTR= Click Through Rate, the number of people that actually click on your Pay-Per-Click add, compared to the number of times it displayed in a search result. Driving this number higher one of the best ways to take advantage of our PPC budget.  But, not only do you want clicks, you want targetted clicks from qualified potential customers. Relevant and descriptive text ads will drive these types of visits and in the end more sales or phone calls on your site.

Gravitate Online has a team of creative and passionate copywriters that will make your PPC copy sizzle, and more importantly, will make them drive sales! If your text ads are too vague, for instance, you may get clicks, but from people that have no ability to buy, or from those who quickly find your service or product is not for them. Gravitate Online reduces these unwanted and money waisting clicks by writing highly descriptive and specific ads that pre-qualify visitors before they click.

eCommerce Copywriting
Establishing trust and convincing visitors that your product is right for them are the two critical elements to ecommerce copywriting.  As customers can’t see or touch the product, so anticipating the needs of visitors while building trust turns lookers into buyers. Establishing the right tone with professional copywriting for ecommerce sites will improve conversion rates and drive sales.

Gravitate Online has dozens of years selling products online and we know exactly how to write up product descriptions and category landing pages that showcase your products value and benefits. Grow sales by speaking simply, utilizing an active voice and establishing trust. Remember, people don’t like to be sold, but they love to buy. Give them the information and confidence they want and they’ll buy your stuff.

Website Evaluation
Ever visit a website, looking to buy a product, or order a service and trudge through content laden with poor grammar and spelling? What is your first impression of the company? Not good, is it?  At Gravitate Online we understand that you want to look professional and build confidence and trust in your brand, we will help you do this by looking over your entire website and make sure you look your best, words are spelled correctly, your sentences are short and to the point, and grammar mistakes are corrected.

Also, eliminate broken links (really bad for SEO by-the-way) and other mistakes that scream, ”We don’t know what we are doing!”.  Be at the top of your game when your customers visit you online by giving a smooth and trouble-free site experience.

Website Content
Does your ‘About Us’ page need a face-lift? Do visitors leave your ‘FAQ’ page more confused than when they came? We’ll solve this problem for you by re-writing or brushing up your existing pages. Also, we’ll recommend additional pages that we know your visitors will want to see they’ll buy or call. Rely on our expertise to write compelling copy is great for the visitors and search engines as well.

Case Studies
Before anyone wants to buy anything from you, they want to make sure that you’ve done this before and done so successfully. Nobody wants to be your test subject or guinea pig on a new project. Show everyone that you’ve been here before and past clients are raving about you by including case studies that identify the problem, the proposes solutions and the end result. You will find that well written case studies will speak volumes about your products or services. Gravitate Online has experienced copywriters that will make your experience and expertise sizzle.

Email Campaign
Don’t click send on an email promotion to all 10,000 of your customers, and then realize that you misspelled a word in the first line. Save yourself the embarrassment by getting Gravitate Online to create a customized email for promotions, newsletters, invites or upsells. We know how to get attention, and increase the read-rate. Also, we can help you track the email, so you know how many people opened, read and took action based on your promotion. When utilizing email campaigns, do it right, or you will quickly be annoying your current and potential customers and waiting your time and energy. Gravitate will help you do it right the first time.

Blog Writing

Daily SEO Articles: Nothing is worst than entering a corporate blog and hearing crickets. You almost expect to see digital tumbleweeds roll across the screen, because nobody is there, nobody is posting and at the end of the day, nobody cares. Your customers want to see an active and robust blog that is active and alive with new and useful content. Guess what? So does Google, and you will rank better if you give them what they want.

Gravitate Online will have our professional (and American) content writers give your corporate blog virtual CPR, with fresh, unique and relevant content tailored for your industry and users.  We currently write interesting articles for a wide array of industries, including, ATV riders, fashion aficionados, those seeking help for drug addiction, used cell phone shoppers and many more. We then post these articles on your blog, include helpful images and links, and distribute the content throughout the internet. We can breath new life into your blog with well written and interesting content that will help you engage and add value to your customers, and make Google happy in the meantime.