Measure twice, cut once is a mantra that fits with a well run pay-per-click campaign. Thorough keyword research is required to take advantage of each and every click that comes in via Google Adwords.

We start out by creating a comprehensive list of keyword phrases that represent the service and/or products that you sell. We target the phrases that are most likely to deliver qualified visitors who are ready to purchase. We take a deep-dive into some of your competitors to identify the phrases they are paying and analyzing how much they pay for their clicks. We use this insight to start your campaign further up the learning curve so it is more intelligent from the get-go.

Gravitate Online copywriters wordsmith text ads that drive clicks and reflect your brand. Well written ads can greatly improve not only the click-through rate, but when done correctly can be used to vet unqualified visitors. Unqualified clicks wastes visitos time and costs you money (remember- each click costs money). We reduce these unwanted clicks, over time, as we refine your campaign.

Then, we bid on the phrases we’ve targeted from our initial analysis, based on keyword search volume and competitors strategy. During the first few months we optimize the landing pages that the ads link to- assuring that they are relevant and tailored to the text ad itself. Doing this improves the Google Quality Score for the ad and decreases your overall fees. Although you may show up higher than a competitor, you may be paying lower per-click rates because you have a higher quality score.

Over time we are able to learn more as the campaign matures, further improving the keyword selection, landing pages, quality scores and lowering fees. After a few months, our optimization efforts create the ‘X Spot’ from lowering per-click fees and higher overall clicks- the sign of a well run PPC campaign.

We eliminate phrases from our keyword lists that are not performing and driving business- these phrases are called ‘Negative Keywords’ because these queries will not include your ad. Additionally, your landing pages will consistently improve as we add and enhance relevant content. Finally, we include clear calls-to-action on the ad and landing page to improve sales and your bottom line.

Gravitate Online insists on working on a month-to-month arrangement with you- assuring that we perform or you kick us to the streets. Each month we send out a transparent report showing the traffic and clicks driven by the campaign manage. You will see the campaign getting smarter and sending more traffic as the cost-per-click goes down, but clicks increase.

We hold ourselves accountable by offering a monthly ‘Accountability Meeting’ were we show how we’ve improved the campaign. We show our value, or let you find someone else who will. We are so confident in our ability to deliver that we leave the exit door open.