Google is in the information business. They desire to deliver the worlds information in an organized way (then advertise around it). The sites that are promoted to the top of organic search results generally include those with the best content.

Gravitate Online creates compelling written, graphical and video content for your site. The overall ‘equity’ of your site is increased with each piece of content we create. Google will long be seeing this content as highly valuable and reward you with exposure. Instead of us just proverbially remodeling your site’s kitchen, we are actually building an entire new wing onto your house. Google sees that your site is consistently growing and providing valuable information- so over time they increase your visibility by raising you in search results for terms your potential customers are searching for.

How does Google know if your content is any good? The answer is pretty straightforward- Google looks at the number and quality of sites that are linking to you. If the content on your site deserves others to take notice, then they will and will link to you. Now remember, not all these links are created equally. Google also analyzes the sites that are linking to you and will determine if they come from a reputable source.

Gravitate Online leverages the high quality content we’ve created to drive quality links that will stand the test of time. The better the content, the better the inbound links will be and the longer they will stick around. You don’t just want a ton of links, you want links that actually register as a legitimate quality vote that Google can count. The more of these quality votes your site has, the higher quality your site appears in the eyes of Google and the more they will push you to the top of searches.

Google needs to be able to read your content and site code in order to index it highly under specific searches. Think of Google like a really efficient internet librarian- looking for all the correct places to put your site. The cleaner your code and the more accurately your content is labeled the easier it is for her to do her job.

Gravitate Online builds and repairs sites to make them easy for Google to read and index. A robust ecommerce or CMS (Content Management System) platform makes it easy for Google’s ‘crawlers’ to know where to rank your site. However, it is important to note; on-page optimization alone is only 10%-20% of the work. It must be coupled with the elements (link building, content creation and a growing social presence). Month-over-month, we improve key on-page elements to deliver an ever improving and adapting site- ready to rank well.

Google has made it clear that the more people that are chattering about your business online, the better it will do in search rankings. Remember, Google wants to know if your company and content are of the highest quality and the adoption of social media has given them another indicator to monitor to determine which sites are giving visitors what they want.

Gravitate Online will grow your social presence through Facebook, Twitter and Youtube. The venues will be utilized to capture new customers, re-engage old customers and distribute quality content for link building. Likewise, we will customize each of these social outlets to reflect your brand. Finally, we will integrate your site with each of these sites, so your site visitors can easily ‘Like’, ‘Share’ and distribute your site within their network of friends. Word of mouth is alive and well, and Gravitate Online helps you take advantage. Further in your campaign, we will expand your social reach to include other popular social communities.