I recently read this nice article about testing your website. It’s pretty good and I highly recommend it. A couple points i gleaned from Daniel Waisberg, the author.

1. Your site is a laboratory, not a sculpture. Sometimes we’ll have a client that wants their site, or a page to be 100% perfect before it goes live. Sometimes, this is also when their old page is either hideous and SEO and visual cryptonite, or it doesn’t even exist at all. I like to get the new page live as soon as possible, then tweak it as we go.

2. Calls to action. He emphasizes the importance of these on a page.

“Too often calls to action are hidden, by a loaded page with too many graphic elements, by appearing below the fold or by a bad design choice (too small, faint color, or a button that does not look like a button). By improving the call to action and making it prominent on the page, you can sometimes boost your conversion rates drastically”

3. Testing tools:

• Google Website Optimizer
• Amadesa
• SiteSpect
• Autonomy Optimost
• Omniture Test & Target

There are more good tips, but I like these three the best. It’s important to continually be trying to make each page reach it’s maximum potential.