Let’s get one thing straight…Google is filled largely with engineering dorks.  Recently I saw this video by Google as they try really hard to make dorky things look pretty cool. At the end of the day- they are really a funny sort. Watch through the video and let me know the dorkiest and most socially [...]

Custom Google Search Commands Want to bend Google’s search results to your evil, maniacal ends? Or…just for some good SEO research? Either way, Google offers several helpful custom query options allowing searchers to tailor the results to their needs. I utilize several of these every single day, for competitive analysis, link building and when I’m [...]

Less than a week ago, I summarized a rumor going around the tech industry that Facebook and Google were courting Skype. Like Jack and Sawyer going after Kate. Well, as is too often the case, Benjamin Linus has outsmarted them both, and Microsoft has come in with $8.5 Billion to purchase the company. Sooooo, as [...]

First Off… I started watching the Lost tv series. I know, I’m probably the last person in America that hasn’t, until now, even seen one episode. Well, I now know what all the buzz was about. I’m addicted. I’m through the 5th episode of season 4- and I’m loving it.  I’m still a little confused [...]

Google’s Reading Level Indicator In December Google launched a Reading Level option in the advanced search feature. Recently, they integrated the new feature into the SERPs sidebar- making it easily accessible. What is the Reading Level feature? A brief video tour shows you how the feature works, including the option in the sidebar, reading level [...]

Google’s new CEO Larry Page announced his new Senior Management Team last week in an effort to combine forces of key service components to form one unstoppable techno-hero like the Voltron cartoon from our childhood. Comprised of 6 Senior Vice Presidents- each representing an area of business.  Several of these members are no surprise for [...]

  “Congratulations…you almost won.” “Of all the losers you came in first… of that group.” “You’re the #1…loser.” “No one lost…ahead of you.” -Jerry Seinfeld   At least 2-3 times each week I get asked about the value of showing up on the first page of Google versus the second. How many people actually scroll [...]

Recently Google launched this video illustrating the rise of Lady Gaga before they interviewed her onstage. Two potential points. First, it shows that Google is starting to put out, quite frankly, pretty cool stuff (see Google’s 2010 Zeitgeist, becoming visual and their fashion site) to improve their image. Second,  Google is getting in the music [...]

WSJ.com recently ran a report about research conducted by Universum regarding where young people want to work. Over 10,000 young college graduates, in the work force for under 8 years, were asked to pick their top 5 dream employers from a list of 150 potential companies. Almost 1 in 4 want to work for Google.  [...]

Almost  2 years ago, Google announced Rich Snippets, making it possible to structure specific data to be displayed on Google’s search results pages.  It’s been getting a lot of love lately, because local search has become so important and Rich Snippets are very useful for geo-targetted search phrases, such as restaurants and product reviews. There [...]