A lot could be, and has been, said about why these companies top the list. Google’s 20% personal project time for engineers, lavish cafeterias, on staff barbers and oil changes at the office are easy candidates for reasons young people want to work for this online juggernaut. However, a look at the rest of the top 10 may reveal something else. Included are the U.S. Department of State, FBI, CIA, NASA, Teach for America and #11 is the Peace Corps. Looking at the larger picture it looks like young people may want to work for large institutions that are pursuing ‘bigger than me’ goals and have a purpose rather than a bottom line to look after. Even Google, ideological to the core, could easily fit into this category.

Take a look at my overview below and let me know what you think- do young people want to chase the money or are many looking to contribute to a perceived cause bigger than themselves? Let me know what you think.

Andy Atkins-Krüger explains some of these differences and there importance to SEO experts, in a Sept. 23, 2009 article, “Do Accents Really Matter in International SEO?” . He points out that in German and French searches many words require “diatrics”, the little accent marks above or below some words. International search engines treat these words differently. Some ignore them all together, but most have to take them into account as many will actually change the meaning of the query. Also, many searchers will not use the required diatrics in their search words, creating some often missed opportunities for marketers. Many marketers will make the mistake of ignoring the diatric, or ignoring the word without the diatric, hence, missing out on placing their website in front of potential clients.

The author is now hiring employees from diverse backgrounds, or educating current employees on international search trends, so these opportunities are not missed. TK sees the same trend of international search engine marketing increasing over time, and will now consider the cultural background and linguistic ability of the next person we hire. Many of our current clients are already starting to request more international search engine optimization, and these are rather small companies. They see the potential of worldwide customers, and as a business owner, increasing my knowledge of the online searching trends will become increasingly important.

Giving up some privacy, and placing your data in the hands of some company that you may or may not know much about. Also, if you don’t have access to the internet, then you don’t have access to your info. The pros include the fact that anywhere you DO have the internet- you’ve got your data. Also, you don’t need to spend lots of money maintaining the hardware. Companies (e.g. Google) is doing this for you, and most the time they offer many of these services free (google docs) or for really low cost.

If the term ‘cloud computing’ is new to you, enjoy the video, above, and enjoy the benefits of the cloud.

1. Your site is a laboratory, not a sculpture. Sometimes we’ll have a client that wants their site, or a page to be 100% perfect before it goes live. Sometimes, this is also when their old page is either hideous and SEO and visual cryptonite, or it doesn’t even exist at all. I like to get the new page live as soon as possible, then tweak it as we go.

2. Calls to action. He emphasizes the importance of these on a page.

“Too often calls to action are hidden, by a loaded page with too many graphic elements, by appearing below the fold or by a bad design choice (too small, faint color, or a button that does not look like a button). By improving the call to action and making it prominent on the page, you can sometimes boost your conversion rates drastically”

3. Testing tools:

• Google Website Optimizer
• Amadesa
• SiteSpect
• Autonomy Optimost
• Omniture Test & Target

There are more good tips, but I like these three the best. It’s important to continually be trying to make each page reach it’s maximum potential.

I like the direction this leads. The more visual search becomes, even more people will use it. Search engine marketing will just continue to grow in importance and complexity…but with it, will be a more enjoyable, effective experience for the end user.