Everyone around the office knows I’m an SEOmoz homer. I love their tools and trust their data, and this extends to their research tools. We use SEOmoz’s Keyword Difficulty Tool during our Keyword Analysis phase quite a bit. We use the number it produces to help us know if how competitive the phrase will be, [...]

Keyword Analysis requires a thorough process of, first, generating a large list of phrase ideas, and then refining the list to a workable group that will focus all SEO efforts. We utilize what we call the ‘Python Swallows the Rodent‘ approach. Basically, it outlines the process of gathering a few keyword ideas, then greatly increasing [...]

We use Google’s Keyword Suggestion Tool every single day- especially during the Keyword Analysis phase of an SEO campaign. A few distinctions must be made when looking at the available features. Key understandings must include: :: The difference between Global Searches and Local Searches :: What happens to the displayed keyword ideas when the ‘Show [...]

Much has been said about long tail searches, and the video below illustrates how important these unique, less searched phrases can be to your site traffic. It is critical that you pay some attention to them as an SEO. Sometimes as much as 75% of your overall site traffic can be attributed to the long [...]