What are 404 Errors? A Page Without A Home. The Error 404 “Page not found” is the error page displayed whenever someone asks for a page that’s simply not available on your site. It is an HTTP standard response code displayed when the server could not find the page. It often happens when a site [...]

  RSS Definition: “RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a “feed”, “web feed”, or “channel”) includes full or summarized text, plus metadata such [...]

Google’s Reading Level Indicator In December Google launched a Reading Level option in the advanced search feature. Recently, they integrated the new feature into the SERPs sidebar- making it easily accessible. What is the Reading Level feature? A brief video tour shows you how the feature works, including the option in the sidebar, reading level [...]

Organic Principle: Increasingly, Google is rewarding (rather than just saying they reward- they actually are starting to do it) more naturally acquired links. Moving forward, it behooves SEO’s to create better content and create a more natural blend of links. One technique we’ve recently added (inception from Tom Critchlow and others- but refined by Gravitate) [...]

Duplicate Content- What’s the Big Deal? Although double the flavor makes for fantastically delicious spearmint gum (just look how happy all the twins are!), duplicate content on the internet deserves to be a serious worry for SEO’s and site owners. If the content on your site is exactly the same as the content on another- [...]

If anyone still has ANY doubt about my SEOmoz fanboy status…please know, I love them. Rand’s recent post about White Hat and Black Hat (I send them a lot of links- but hey, they earn ‘em) just reinvigorated my infatuation for these studs. That being said, a couple weeks ago they posted a two part [...]

  “Congratulations…you almost won.” “Of all the losers you came in first… of that group.” “You’re the #1…loser.” “No one lost…ahead of you.” -Jerry Seinfeld   At least 2-3 times each week I get asked about the value of showing up on the first page of Google versus the second. How many people actually scroll [...]

SEO Design Solutions (no affiliation with Gravitate Online) launched a cool new WordPress SEO plugin, SEO Ultimate, and so far I love it! My favorite feature includes their Title and Description Tag editors, as they put all pages and posts in one section allowing one to edit all tags on one single screen. It saves [...]

We’ve just launched our SEO Glossary of Terms, as the most comprehensive term library available online. We’ve found as we educate new internet marketers, business owners and marketing managers that a complete list of online marketing terms to be a helpful resource. Allowing new or seasoned SEO’s benefit from a quick reference list where they [...]

Every day, at Gravitate Online, we make slow pilgrimage to the local Maverik convenience store for our artificial energy supplement. Today, I’ve landed upon the motherload! Here is the recipe for this glorious fountain nectar from the gods: :: 2 Parts Mt. Dew Cod Red :: 3 Parts Diet Mt. Dew I’ve tried many variations [...]